2015 will go down as the year of football ‘deflategate’ and the first time you could watch a live stream of the NFL final game in its entirety for free. It seems an utter lack of technology to control the pounding of social media rehashing the controversy of how much air’s in a football is only matched by the other end of the spectrum when it comes to Super Bowl technology advances.

The game itself debuts a simultaneous effort to draw attention during the Super Bowl half-time act when Katy Perry’s televised performance will compete in a way with online effort to push the excitement into a shopping experience for 5 products you can have without leaving the comfort of your couch.  Just click the ‘buy’ button on some select smart televisions like Samsung and LG, or on a Roku tv streaming box all in a coordinated marketing assault online via youtube, twitter and tapping into Katy Perry’s sizable online following.  Perry along with a slew of t-commerce partners are attempting to lead football fans on a social media shopping spree during the half-time show.

My appearance on “Entertainment Tonight”:

This feels more like an experiment.  Others see it as a confusing distraction to the core of a traditional half-time show.  Kudos for the innovation even though it may prove not ready for prime time as much as half time.

Whether you shop or not, Fun SuperBowl apps are getting traction.

I LOVE THESE SUPERBOWL APPS:

Betting Odds
https://itunes.apple.com/us/app/betting-odds-vegas-lines-picks/id543301042?mt=8
Vegas action during Super Bowl is nothing new, but beating the odds if you’re a sports gambler is with a app that lends a helping hand getting your head wrapped around the odds inside America’s biggest football game. Tap this app before calling any bookie!

NFL Official Program
http://www.nfl.com/mobile/sbcommemorative
If you found yourself in Phoenix at the game they’d be selling programs on your way into the stadium. That’s soooo old school when you see the effort the NFL has put into creating the modern day version of the official program. With the app you can download the official commemorative program, loaded with this season game highlights and video clips. Now I would start betting on you winning a super bowl trivia contest with this app.