Your smartphone is about to play a much bigger role in the 2016 Presidential election. We all know that President Obama and his crack digital team excelled at reaching a younger more active voter in 2008 and 2012, but things are different now. Really different.
10% of Americans now get their high-speed internet access on their smartphone according to Pew Research. Our appetites for apps, social media, texting and photo sharing are driving the tiny screens to a powerful position in how hopeful politicians will reach out to you. Look for a variety of methods that deep pocket candidates are employing from digital donations to location-based ads designed to engage and sway your vote.
Each candidate has either a site optimized for mobile and/or an app made especially to engage your attention and interaction. While startups like tinycandidate.com are powerful for less lofty elected offices, it shows you some of the ways big spender presidential campaigns will likely turn it on in force.