Reviews are a massive part of the customer sales journey. They can like the company and product but if the reviews are negative then a customer is much less likely to buy from them. So, what can a company do to ensure they keep getting positive reviews? Well, some buy reviews to put them at an advantage over their competitors. However, this tactic is failing because as you can see from this website, consumers are getting fed up with these fake reviews.
You may rely on them to purchase a product but it turns out some Amazon reviews may not be real. Amazon is now suing 4 sites that pay for favorable but fake reviews.
How do you know which reviews are real versus written by fictional fakers?
Here’s my tips on how to spot fake Amazon reviews:
- Use Free tool reviewskeptic.com – you can cut and paste a review to determine whether it is true or false with 90 percent accuracy
- Authors who only write 1 Star and 5 Star ratings are the most suspicious
- Punctuation and emoticons tend to point to fakers
- Truthful reviewer use “$” symbol more frequently
- Overuse of references to “my family,” “me” and “I” are signs of fake reviews
- When people talk more about themselves and less about the product or service, then it could be fake
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