Online shopping and e-commerce have revolutionized the way we shop and live. They have transformed the landscape of many neighborhoods, both big and small, and left many malls empty and abandoned. Yet, online shopping is not all doom and gloom.
It has also brought us many benefits and conveniences. However, sometimes shopping online can feel like a puzzle. With so many products and choices, finding what you want can be a challenge.
That’s why Amazon has introduced some new features to help you search and discover the best items for you. These features are designed to make your online shopping experience easier and more enjoyable.
These tips will be especially great to know before Amazon’s Prime Day, or during Amazon’s Cyber Week deals. Don’t have an Amazon Prime membership? Here are 5 tricks for getting an Amazon Prime Membership for less.
1. Snap, search and find
Imagine needing a specific home appliance part, yet the exact name escapes your mind. Trust me, it happens at the worst times. Well, one of Amazon’s new shopping features called Amazon Lens allows a picture to be snapped and uploaded for a search.
- Simply open the Amazon app
- Tap the camera icon in the Amazon search bar
- Capture a photo of the elusive piece
- Tap Search and let the visual search algorithms do their work
- After snapping the picture and viewing the search bar with the uploaded image, there’s a new option to add additional text. This “+ Add text” new feature allows typing in any extra information or descriptors that can help refine the search results. It’s an add-on to help narrow down the hunt for the right product. However, its effectiveness will rely on the clarity of the image and the efficiency of the algorithms in action.
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2. Augmented reality shopping
When buying items for the home, visualizing them in the actual space ahead of spending money can make a world of difference. Amazon’s ‘View in Your Room’ feature uses augmented reality to help see how a product will look and fit in a specific space, aiding in making more informed decisions.
Not every product has this feature enabled. You can check if a product has this feature by looking for the “View in Your Room” button under the product image in the Amazon shopping app or on the desktop web browser. If you don’t see this button, it means that the product does not support this feature. Here’s how to embark on this virtual venture:
- Go to the search bar in the Amazon app and conduct a search for the item you are looking to purchase
- Then click on the item or product
- Next, click the “View in Your Room” button under the product image on the mobile product detail page
- Then you will be asked to point your phone at the floor
- Move your phone around and then click tap to place
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It seamlessly places the products in your home through the phone’s screen, offering a glance at how these items will mesh with the existing surroundings. It’s as simple as a click, and the products can be virtually moved from one surface to another for a comprehensive evaluation. However, the visual representation might not always be perfect, and users should be prepared for potential discrepancies.
3. Riding the waves of sales trends
Amazon is now displaying Sales Trend data on search results and product detail pages, indicating a product’s recent popularity. It shows a broad estimate of the number of customers who recently purchased a product on Amazon. It is updated at least daily and does not include returns and cancellations. While this information can be helpful, you should remember that popularity does not always equate to quality or suitability for individual needs.
Note that this feature is not available on all products. At the time of publishing, Sales Trend data is only displayed for certain categories such as health and personal care, home, and sports. It also requires a minimum number of customers to have recently purchased a particular product, usually at least 50 in the last month. Therefore, some products may not show sales trend data even if they belong to the eligible categories.
4. Shortcut shopping with ‘Find-on-Amazon’
If you ever come across a product online and want to find it on Amazon? The Find-on-Amazon feature has got that covered. For a shortcut search experience, when a product is spotted anywhere online, simply tap the “Share” button, choose the Amazon Shopping app, and click “Find products on Amazon.“
This handy tool will take you straight to the Amazon Shopping app, displaying similar products available on Amazon and making it easier to find, compare, and decide. It’s a convenient feature, minimizing the hassle and time spent searching for products. However, it’s worth noting that finding an exact match might not always be guaranteed, as it depends on the product’s availability and listing on Amazon. Also, remember to always use price comparison tools to make sure you are getting the best deal.
5. Regret-free reordering
For frequently purchased items, Amazon is aiming to make the reordering process more straightforward. The platform will highlight previously purchased items in search results, making them easier to find and reorder. It’s a useful feature as long as the tracking and history functions work seamlessly. Keep an eye on Amazon’s fluid pricing when reordering to make sure the cost did not unnecessarily get jacked up.
Amazon, the world’s big tech retail giant, wants our money. With more convenient shopping features, they are likely to win over more from our wallets by making it easier to shop. Don’t let convenience overshadow good prices. Keep Amazon on their toes by price comparing before you hit the “Place Order” button.
Pro tip: Most items are returnable within 30 days outside of holiday periods. Set price trackers in case the amount goes down after your purchase. A picture for a search? A virtual view of products in the living room? It definitely makes the online shopping process much easier. Sure, there might be a few kinks to iron out.
Got a better way to shop to save money and find a needle in the haystack of online retailers? Let us know by commenting below.
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