3 Amazon Must-Do Privacy Settings

Did you know Amazon automatically creates a public profile for every account? It’s not your shopping account or purchase history, but a separate page that displays your activity and contributions to the Amazon community, like product reviews, ratings, wish lists, and followers.

By default, your profile is public, meaning anyone can view certain details unless you adjust your privacy settings. Here’s what you need to know – and how to take control of what’s visible.

What Your Amazon Public Profile Includes

Your Amazon public profile may display:

Your public name and profile image
Product reviews and star ratings
Public lists (like Wish Lists)
Followers and following activity
Other community posts (like comments or questions on product pages)

Amazon automatically hides activity related to sensitive items, such as certain personal care or intimate products.

How to Edit or Remove Your Public Profile on Amazon

You profile is set to Public by default which seldom people know. This shows your name, location and shopping feedback/reviews.

On Mobile:

Go to your Account section (button in center at top)
Go to Profile under Personalized content section
Edit your profile button
Change your name, location and any other details you don’t want to share publicly
Tap Save when done.

On Desktop

Go to your Account section
Click the “Your Profiles” box
Click “Looking for your Amazon Public Profile” link at bottom
Edit your profile button
Change your name, location and any other details you don’t want to share publicly
Tap Save when done.

How to Adjust Amazon Privacy Settings

Amazon offers an easy way to create shopping lists and wish lists that can be shared with friends and family. Items on your dream list for a special day. When I created my Wish List, at the time I thought I was creating a wish list to Amazon. Something that tells them I am interested in this one day as well as a reminder to myself. What I did not know then, is that list can be seen by anyone if set to public. I would encourage you to look at all of your shopping and wish lists to see what your level of privacy is.

On Mobile:

Go to your Account section (button in center at top)
Go to Profile under Personalized content section
Edit your profile button
Click the Privacy settings button
On the Privacy page, you can now make the following items private by unchecking the boxes if you’d like:
- Wish Lists
- Who you Follow
- Top Reviewer Badges
- Wedding Registry
- Baby Registry
- Reviews

On Desktop

Go to your Account section
Click the “Your Profiles” box
Click “Looking for your Amazon Public Profile” link at bottom
Edit your profile button
Click the Privacy settings button
On the Privacy page, you can now make the following items private by unchecking the boxes if you’d like:
- Wish Lists
- Who you Follow
- Top Reviewer Badges
- Wedding Registry
- Baby Registry
- Reviews

How to Clear your Amazon Browsing History

This shows what you have been shopping for with a complete history of every item you’ve clicked. You can opt to turn off browsing history and also delete history.

On Mobile:

Go to your Account section (button in center at top)
Go to Profile under Personalized content section
Click the Browsing History under “Personalized content” section (2nd row from the bottom of this section)
Click the Manage link in upper right hand corner
On next page, Turn history on/off and then Delete History button

On Desktop

Go to your Account section
Click the “Your Profiles” box
Click “Looking for your Amazon Public Profile” link at bottom
In the row above your profile, click “Your Browsing History”
Click “Manage history” in upper right hand corner
In row that expands, click the “Remove all items from view” and “Turn Browsing History” Off

More ways to take back your privacy: