Chick-fil-A’s bold move to launch its own streaming service

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It seems the fast food giant Chick-fil-A is ready to serve up more than just delicious chicken sandwiches. In an unexpected move, the company is reportedly preparing to launch its own streaming service, aiming to compete in the crowded entertainment landscape dominated by giants like Netflix. Let’s dive into this surprising development and explore what it could mean for the streaming industry.

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A new player in the streaming game

Chick-fil-A, known for its popular chicken dishes and “Eat Mor Chikin” slogan, is taking a bold step into the world of entertainment. The company plans to launch a streaming platform later this year, focusing on family-friendly content. This move puts Chick-fil-A in direct competition with established streaming services, offering a unique blend of fast food and entertainment.

 

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What’s on the menu?

Chick-fil-A isn’t just dipping its toes into the streaming waters; it is diving in headfirst. The company is reportedly working with major production companies and studios to create original content. The primary focus seems to be on reality shows and other unscripted programming, which could attract a family-oriented audience.

Notably, Michael Sugar’s production company, Sugar23, which is behind Netflix’s hit series “13 Reasons Why,” has reportedly received a ten-episode order for a new show. Additionally, a family-friendly game show from Glassman Media, the creators of NBC’s “The Wall,” is also in the works. There are even rumors of scripted projects and animated titles being considered, showcasing Chick-fil-A’s ambition to diversify its content offerings.

 

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The fast food giant is not new to content creation

Chick-fil-A is not entirely new to content creation. The company has previously produced a series of short animated films titled “Stories of Evergreen Hills” for its website. It has also ventured into creating children’s puzzles and games under its Pennycake brand. This experience in family-friendly content creation could give Chick-fil-A a unique edge in the streaming market, as it already understands the importance of appealing to families.

 

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Industry impact

The move by Chick-fil-A is being viewed positively by some in the entertainment industry. Many see it as a potential boost for the reality TV genre, which has been struggling in recent years. The streaming service could provide new opportunities for content creators and producers, as it opens up a fresh avenue for family-oriented programming.

We contacted Chick-fil-A for a comment on our article but did not hear back before our deadline.

 

Kurt’s key takeaways

Chick-fil-A’s foray into streaming is certainly bold and unexpected. While the company has a strong brand and a loyal customer base, the streaming market is fiercely competitive and notoriously difficult to penetrate. However, by focusing on family-friendly content and leveraging its existing brand strength, Chick-fil-A might just find a niche in the crowded streaming landscape. As we await the official launch, one thing is clear: the lines between different industries are becoming increasingly blurred. Who knows? In the future, we might be streaming our favorite shows from our favorite restaurants, combining entertainment and dining in ways we never imagined.

What do you think about non-entertainment brands like Chick-fil-A entering the streaming industry? Let us know in the comments below. 

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