WWDC 2025: iOS 26, Liquid Glass design & Apple’s AI shortfall

WWDC 2025: iOS 26, Liquid Glass design & Apple’s AI shortfall

Apple debuts sleek updates, but AI features trail behind rivals

by Kurt Knutsson
Apple
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Apple’s annual developer conference (WWDC) kicked off on Monday and runs through Friday, June 13. But the Cupertino-based company is not making us wait until the end. The major announcements have already been made, and there are quite a few. The headliners are new software versions for Macs, iPhones, iPads, and Vision. We are seeing a unified naming scheme, with every software version getting a “26” suffix. This means iOS 26, macOS 26, iPadOS 26, watchOS 26, and more. Beyond the name changes, the software has received major updates across devices, including a new Liquid Glass design that reminds me a bit of the old Windows Vista.

All of this sounds great, but I couldn’t help but notice that the AI features this year feel subpar. They seem even duller when you consider the cutting-edge AI announcements Google made just last month. Let’s dive deeper into WWDC 2025 and Apple’s ongoing AI crisis.

 

 

iPhones showing new Liquid Glass design

Apple

 

iOS 26 and iPadOS 26: Unified naming and the new Liquid Glass design

One of the most noticeable changes this year is Apple’s decision to unify the naming across all its platforms. Instead of traditional version numbers, Apple is now using the year after release as the version name. So the new names are iOS 26, iPadOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26. These updates will arrive in late 2025, but the new naming makes it much easier to keep track compared to older versions like iOS 19, watchOS 12, or macOS 16.

On iOS 26 and iPadOS 26, the updates bring a fresh look thanks to the Liquid Glass design. This design language uses translucent materials and subtle animations to create a sense of depth and clarity. Some might say it feels a little nostalgic, reminding me of the old Windows Vista’s glossy glass effects.

 

New features in iOS 26 and iPadOS 26: Safari, camera, Messages, and more

Several core apps have received noticeable redesigns. The Camera app now looks cleaner and easier to navigate, while Safari introduces updated tab management and new tools to improve browsing. The Phone app moves to a unified layout, combining Favorites, Recents, and Voicemails in one place, making call management simpler than before.  Messages also gets some fun and useful additions. You can now add custom backgrounds to conversations, letting you personalize your chats in a new way. Group chats become more interactive with new features like quick polls, making it easier to gather opinions from your friends or family.

 

iPadOS 26 brings Mac-like power to the iPad

Apple is turning iPads a lot more Mac-like with iPadOS 26. It introduces new windowing capabilities that let you resize app windows, place them anywhere on the screen, and open more windows at once. It also introduces a more precise mouse pointer and a new menu bar that allows you to swipe down on an app to view various options and commands. iPadOS 26 also gains a version of the Mac’s Preview app, letting you view and annotate images and files with ease.

iPads showing new Liquid Glass design

Apple

 

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macOS 26 Tahoe: Liquid glass design and smarter spotlight search

macOS Tahoe 26, the successor of macOS Sequoia, brings Apple’s new Liquid Glass design to the Mac, giving the Dock, toolbars, app icons, widgets, and system colors a translucent, glass-like look.

The update also introduces a dedicated Phone app that works with a paired iPhone via Continuity. It combines Favorites, Voicemails, Call Screening, and Hold Assist. Live Activities from your iPhone, such as tracking an Uber, now appear in the Mac menu bar for quick updates.

Spotlight gets its biggest update yet, letting users run Shortcuts and actions inside the current app. Quick keys enable faster commands such as sending messages or adding reminders. Spotlight can also act as a mini launcher, showing all your apps, including those mirrored from your iPhone, with results prioritized by relevance.

A MacBook showing new Liquid Glass design

Apple

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Apple integrates ChatGPT for smarter writing, Siri enhancements, and expanded AI features

As part of Apple Intelligence, Apple announced the integration of OpenAI’s ChatGPT directly into system-wide features such as writing suggestions and Siri. When Siri encounters a question or task it can’t handle, it can now request assistance from ChatGPT, but only after explicitly asking for the user’s permission each time. Users can access ChatGPT within apps like Mail and Notes to generate summaries, compose replies, or brainstorm content ideas on demand.

This partnership marks the first time OpenAI’s GPT-4o has been embedded into the Apple ecosystem for fallback AI tasks. The integration is tightly controlled and opt-in: users must grant permission before any information is sent to ChatGPT, and Apple emphasizes robust privacy protections, including obscuring IP addresses and not sharing personal data unless a user connects their ChatGPT account.

Additionally, ChatGPT’s capabilities extend to creative tools such as Image Playground, where users can generate images in new styles like oil painting or vector art, and to Visual Intelligence features, which allow users to ask ChatGPT about content on their screens or search for similar products and images. This integration is designed to enhance productivity and creativity while keeping user privacy at the forefront.

Notably, Apple Intelligence also includes on-device foundational models for privacy, preserving AI tasks such as notification summaries, text rewriting, and app actions, separate from ChatGPT integration.

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An iPad showing new recording feature

Apple

 

Apple intelligence at WWDC 2025: Are the AI features falling behind?

Apple’s artificial intelligence features took a backseat at WWDC 2025. While the company introduced a visually striking redesign across platforms with Liquid Glass and rolled out new apps and quality-of-life improvements, its AI announcements were limited in scope.

New features under the Apple Intelligence banner include live translation across Messages, FaceTime, and the Phone app, a capability Android users have had for several years. Apple also introduced Workout Buddy, a fitness tool that uses an AI-generated voice to provide spoken encouragement. While functional, these additions do little to shift the broader AI narrative in Apple’s favor.

By contrast, Google, Microsoft, and OpenAI have all rolled out monthly or even weekly AI advancements, highlighting Apple’s slower pace.

Where is Siri? Apple’s AI assistant still missing in action

Notably absent were any major upgrades to Siri. Last year, Apple had announced a more dynamic version of its virtual assistant. Many of those promised features remain unreleased. During the keynote, Craig Federighi, Apple’s Senior Vice President of Software Engineering, gave Siri only a passing mention. “As we have shared, we are continuing our work to deliver the features that make Siri even more personal,” he said. “This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year.” That vague timeline of “in the coming year” suggests we will not see major Siri news until 2026 at the earliest.

This is definitely not good news for the company since competitors are pushing out updates every few weeks. Apple originally pitched the new Siri as the next big step for the company, with personalized capabilities based on your relationships, conversations, routines, and more. But one year later, those ambitions are still just promises. In fact, the new Siri experience is currently available only in limited beta on iPhone 15 Pro models and select iPads or Macs with M-series chips, further underscoring the slow rollout.

 

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Kurt’s key takeaway

Apple’s WWDC 2025 brought plenty of polish and a few welcome surprises. The Liquid Glass design gives every device a more modern feel, and the unified naming system finally brings some consistency. But the company’s AI story still feels like it is lagging behind. There’s no doubt Apple is laying the groundwork for something bigger. But for now, the most ambitious AI updates remain out of reach, and the gap between Apple and its competitors continues to grow.

Do you believe Apple can regain its edge in AI innovation? Let us know in the comments below.

 

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2 comments

Debra P. June 11, 2025 - 9:23 am

I’m hoping that Apple’s slowness in developing AI features that will take us into the next half of this century is due to being very careful that their product, once released, doesn’t have so many flaws in them as to expose the user’s privacy. Just bc others are turning out supposedly great AI changes EVERY week doesn’t mean they’ve been sufficiently vetted, checked and cured enough to release into the wild without leaving theretofor unknown back doors open for fraud players to exploit. That’s my hope. I doubt Apple is being this slow on the cusp of a new horizon just to let the competition overtake them. I’m hoping they’re (Apple) smarter than that and have the privacy and security of us dummies in mind.

Reply
April D. June 12, 2025 - 10:36 am

I found too many potential breeches in my personal information being collected and used, despite what Apple claimed. I have turned OFF probably 95% of AI and Siri in Settings as being too invasive. If I want to use it I can do so as needed then revert to safer options until more is known about the guardrails on this new technology.

Reply

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