Amazon Prime Day 2025 kicks off at 12:01 a.m. PDT on Tuesday, July 8, and continues through midnight PDT on Friday, July 11, marking the longest Prime Day yet at 96 hours of deep discounts. This marks Amazon’s most expansive Prime Day to date, with millions of items across dozens of categories poised for major markdowns, offering savings of 40% or more.
Early Prime Day deals are already live, starting with Amazon-branded devices and other popular items. Though the full lineup of categories hasn’t been disclosed, you can expect significant offers in TVs, smart home, fashion, beauty, fitness, furniture, pet supplies, tools, and more during the main event.
How to work the deals. Be fast!
Prime Day deals can expire in minutes or disappear when inventory runs out. There are three main deal types during the event:
Spotlight deals: Larger or more premium items available for a short, defined period or until stock is gone.
Gold box deals of the day: Mid-range items available for an entire day (or until inventory runs out).
Lightning deals: Quick, flash-style offers on limited quantities that can sell out in minutes; these are the most urgent to catch.
Tip: If it seems like a deal has disappeared, it may still be accessible via the “Watch this deal” or waitlist functionality. It is worth trying for quick grabs.
Credit: Amazon
5 SECRETS TO SHOPPING SMARTER ON AMAZON
How to get a cheap Amazon Prime membership
You can still participate in Prime Day even if you’ve never had a Prime membership before. See below for all the available discounts.
Get a 30-day free Amazon Prime trial
You’ll get full Prime benefits (including shipping and Prime Day deals) and can cancel before the 30-day Amazon Prime trial ends to avoid charges . Sign up here.
Prime Students: Get 6 months of Amazon Prime free
Eligible students (usually with a .edu email or proof of enrollment) can upgrade to Prime Student and receive a 6‑month free trial, followed by half-price membership ($7.49/month or $69/year) . Students will need to verify by providing their .edu email address. Sign up here.
Prime for Young Adults
A new option for 18-24‑year‑olds: Prime for Young Adults offers a 6‑month free trial, then exclusive membership pricing at $7.49/month or $69/year, plus bonus perks like cash-back incentives .
Medicaid or EBT: Cheaper Amazon Prime
If you receive government assistance (e.g., SNAP EBT, Medicaid, TANF, SSI, WIC), you qualify for Prime Access, the full Prime membership for $6.99/month, with a 30-day free trial included . Sign up here.
| Discount Program | Free Trial | Cost After Trial | Key Requirements |
|---|---|---|---|
| 30 days | $14.99/month or $139/year | New Prime user | |
| 6 months | $7.49/month or $69/year | Enrolled student, .edu email or proof | |
| 6 months | $7.49/month or $69/year | Age 18–24, age verification | |
| 30 days | $6.99/month | Qualifying government assistance |
9 BEST FEATURES OF AMAZON PRIME YOU MAY NOT KNOW ABOUT
How to share an Amazon Prime membership
You can share your Amazon Prime membership with another adult in your Amazon Household. You and your invitee must both be adults and agree to link your accounts through Amazon Household and agree to share payment methods. This means that you will have access to each other’s payment methods, so you should only share your Prime membership with someone you trust. The person you share your Prime membership with will get the same Amazon Prime benefits as you for no additional cost. Both adults will keep their own personal accounts while sharing Prime benefits. To do this, once you’re logged in, add that person to your Amazon Household by following these steps.
How to add a person to your Amazon Household
- Log into your Prime account by clicking here
- Click Add Adult
- Give their name and email address and follow the onscreen instructions from there
Both adult members retain separate personal accounts, order histories, and login credentials. They gain full Prime benefits, including free shipping, Prime Video, and access to Prime Day at no extra cost.
KURT’S BEST AMAZON PRIME DAY DEALS
My 6 Prime Day battle plan tips
1) Create a Wishlist on Amazon: Put everything you buy regularly throughout the year, like dog food, light bulbs, staple goods, etc. Add upcoming birthdays and big-ticket items you have been holding off on buying, and get your gift list done for birthday and even holiday gifts way ahead of time while saving huge.
2) “Join Waitlist” on sold-out products you want and missed: Think it’s sold out? Maybe not. Items sitting in another shopper’s cart expire if not purchased within 15 minutes. If you are on a waitlist, you could get notified that the deal is yours.
3) Download the Amazon smartphone or tablet app to see deals first: The app shows deals coming first and allows you to create a “Watch this deal” list to get notified when a deal is going live.
4) Say “Alexa, what are your deals?” for exclusive offers: You can power through this audio form of deals by saying “Alexa, next” as they are being described to advance to the next deal. Voice shopping is a complete hassle, and Amazon knows it. That’s why they are tempting us to try it with even better deals that you can find on the site.
5) Compare prices at other retailers: look at prices for brands like BestBuy, Walmart, Kohl’s, and Target since so many other sources are taking advantage of the Prime Day excitement.
6) Shop safely online: Ensure your internet connection is secure and be wary of phishing attempts. Always shop directly through Amazon’s official site or app. The best way to protect yourself from clicking malicious links that install malware that may get access to your private information is to have strong antivirus protection installed on all your devices. This can also alert you of any phishing emails or ransomware scams.
TotalAV is easy to set up and offers real-time protection for paid users, keeping your devices safe around the clock. It includes tools to block phishing scams, remove ransomware and spyware, and clean up adware and junk files. The software also features a browser manager, system tune-up tools, and protects across Windows, Mac, Android, and iOS devices.
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Watch out for these losing Prime Day mishaps
- Avoid Unknown Brands that can often disappoint
- Avoid Fake Reviews by using fakespot.com. Instead of adding their browser extension, just link to the search field to copy and paste an Amazon product listing. Fakespot will analyze the results to show a letter grade and explanation. The goal is to weed out fake reviews and identify troubled listings.
- Avoid overpaying by checking the lowest price history at camelcamelcamel.com. A price history of almost every Amazon item is recorded here to show if you are getting the lowest price.
- Avoid the Amazon Assistant browser plug-in for privacy concerns. While Amazon’s browser plug-in can make comparing items and tracking deals convenient, it also comes at a cost to your privacy in the way it can track your web browsing activity.
How to find the best Amazon Prime Day deals
Amazon also offers early Prime Day deals before the real Prime Day if you wish to get a head start. Check out my picks here.
Kurt’s key takeaways
Prime Day 2025 is set to be Amazon’s biggest sale event yet, with 96 full hours of savings across just about every category. Whether you’re stocking up on everyday essentials or finally grabbing that big-ticket item, planning ahead can help you save even more. Use your Wish List, keep an eye on Lightning Deals, and compare prices with other retailers. If you’re new to Prime, take advantage of the free trial or discounted memberships. And as always, shop safely and smart.
Do you feel like you’re saving more this year versus last year? What items would you like to see get discounted during Prime Day? Let us know by commenting below.
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Kurt’s Top Deals
Deals move fast and inventory can be limited, so don’t wait too long.
| 🔥 Editor’s pick  Summer entertaining Ninja SLUSHi Machine (26% off) Frozen drinks and slushies at home in minutes. | |
| 💰 Top deal  Outdoor essential TYPEC Solar Bug Zapper (36% off) Solar-powered bug zappers for patios and camping. |
1 comment
Amazon can trick you if you don’t keep an eye on things. Two weeks ago they suddenly raised the price of my Boost Meal Replacement Drinks by over $10 a case. My guess is that on Prime Day they will put it back to the regular old (very high) price and say it’s a great deal. If there is something you use regularly, you have to check it all the time, they can be tricky/