Shopping just got a major upgrade. Amazon has introduced Lens Live, a new feature in the Amazon Shopping app that instantly scans items in your camera view and delivers real-time product matches. Whether you’re scrolling social media or spotting something in a store window, Lens Live makes it faster to discover and buy what you see.
Credit: Amazon
How Amazon Lens Live works
With Lens Live, your phone camera becomes a shopping assistant. The moment you open Amazon Lens, it starts scanning products in real time. A swipeable carousel shows top matches at the bottom of your screen, making comparisons easy.
You can:
- Tap an item in your camera view to zoom in.
- Add products directly to your cart with a tap.
- Save items to your wish list without leaving the camera view.
Amazon also integrated Rufus, its AI shopping assistant, into Lens Live. While browsing, you’ll see suggested questions and quick product summaries, so you can instantly learn what makes each item stand out.
Credit: Amazon
Step-by-step: How to use Amazon Lens Live
Getting started is quick. Here’s how to try Lens Live inside the Amazon Shopping app:
1) Update your app
Make sure you have the latest version of the Amazon Shopping app installed on your phone. Next, log in to Amazon.com.
2) Open Amazon Lens
Tap the camera icon in the search bar of the app to launch Amazon Lens.
3) Activate Lens Live
When Lens opens, the camera will automatically begin scanning products in view.
4) View matches instantly
A carousel of product matches will appear at the bottom of the screen. Swipe to compare options.
5) Tap for more details
Select a specific product in the camera view to get focused results and summaries.
6) Add to cart or save
Tap the “+” icon to add directly to your cart, or tap the heart to save the item to your wish list.
7) Ask Rufus questions
Look below the carousel for AI-powered questions and product insights to help guide your decision.
That’s it-Lens Live is ready to make product discovery as easy as pointing your camera.
A Texas mom says she spent the night in jail after speaking up online about dirty water in her town. The case was later dropped, but her story raises a troubling question: could something you post online ever put you at risk?
Missed this event? Sign up via the registration form and see our live recording.
See Kurt’s 2026 picks for practical tech and everyday upgrades.
Credit: Amazon
The AI behind the scenes
Lens Live uses Amazon’s cloud services and lightweight computer vision models to detect objects in real time. It then compares what you see against billions of listings on Amazon. This tech not only matches exact items but also finds similar ones you may want. By combining deep learning with Rufus’s conversational insights, Amazon makes product discovery smoother and smarter.
More new visual shopping tools
Lens Live is part of a wave of recent Amazon visual search enhancements:
- Visual suggestions: Get image-based prompts while typing searches.
- Add text to images: Refine image searches by adding brand, size, or material.
- Lock screen widget: Launch Lens directly from your iPhone lock screen.
- More Like This: Tap on a product to find similar styles or variations.
- Videos in search: Watch product clips directly in search results.
Together, these tools make shopping in the Amazon app more interactive than ever.
What this means for you
Amazon is pushing visual search to the next level. Instead of scrolling through endless product pages, you can point your camera and shop instantly. For anyone who wants a faster, more visual shopping experience, Lens Live offers a glimpse of the future of retail-one where AI does most of the heavy lifting.
Enter to Win CyberGuy’s $250 Amazon Gift Card Sweepstakes
Earn extra entries by referring friends via email, X, or Facebook!
Related Links
- Amazon’s AI wants to own online shopping data
- Robot-run store VenHub is changing the future of shopping
- Why an email alias is my secret weapon for safer online shopping
Kurt’s key takeaways
Lens Live is rolling out now to tens of millions of U.S. users on iOS, with wider availability coming soon. It’s a bold step that shows how AI is reshaping online shopping, making it not only easier but also more engaging.
Would you let Amazon’s AI assistant guide your purchases, or do you still prefer to rely on your own search and instincts? Let us know your thoughts in the comments below.
FOR MORE OF MY TECH TIPS & SECURITY ALERTS, SUBSCRIBE TO MY FREE CYBERGUY REPORT NEWSLETTER HERE
Copyright 2025 CyberGuy.com. All rights reserved. CyberGuy.com articles and content may contain affiliate links that earn a commission when purchases are made.
🎙 Now Streaming: My New Podcast: The CyberGuy Report
Kurt’s Top Deals
Deals move fast and inventory can be limited, so don’t wait too long.
| 🔥 Editor’s pick  Summer entertaining Ninja SLUSHi Machine (26% off) Frozen drinks and slushies at home in minutes. | |
| 💰 Top deal  Outdoor essential TYPEC Solar Bug Zapper (36% off) Solar-powered bug zappers for patios and camping. |
