Instagram’s new AI tool lets you control your algorithm

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Instagram is rolling out a new tool called Your Algorithm, and it gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with you in real time.

Instagram says this new feature uses AI to help you see the topics that shape your Reels and tune them with a few taps. It has already started rolling out in the United States and will roll out globally in English soon.

 

 

 

Why Instagram created Your Algorithm for Reels

Instagram wants your feed to reflect what you care about right now. Your Algorithm gives you a clear view of the topics Instagram thinks you like and then lets you adjust them while you watch Reels.

First, click on the Instagram app. Then, tap on the Reels icon. It looks like a play button inside a rounded rectangle at the bottom of your screen.

 

How to see and control your Reels algorithm

When you watch a Reel, look for the small icon in the upper right corner. It looks like two lines with hearts.

Tap that icon to open Your Algorithm. From there, you can guide your feed by using three controls.

 

1) See your top interests

At the top of the screen, you will see a list of topics Instagram believes match your interests. This gives you a snapshot of what shapes your Reels.

 

2) Tune your preferences

You can type in topics you want to see more or less of. Your Reels feed updates based on those changes. You can also choose what you want to see less of by tapping Add, then entering a topic you want Instagram to reduce in your feed.

 

3) Share your algorithm

If you want to show friends what topics shape your feed, tap the Share to Story option on the Your Algorithm screen. Instagram will open a Story preview. Then tap Your Story to post it or Close Friends if you want a smaller group to see it.

 

 

Instagram says this is only the start. The company plans to bring the same level of control to the Explore tab and other parts of the app soon.

As Instagram continues rolling out changes like Your Algorithm, it helps to see how these updates work in real time. I regularly share Instagram tips, Reels trends and platform changes on Instagram, including how algorithms influence what you see. You can follow along at @kurtthecyberguy.

 

What this means to you

This update puts you in charge of the content you spend time with. Instead of hoping the algorithm reads your signals, you can now tell it what you want. That means fewer random videos and more topics that reflect your current interests. It can also help you discover fresh creators who match what you enjoy right now.

 

 

Related Links: 

• 5 social media safety tips to protect your privacy online
• How to manage social media notifications and regain control
• How to detect frauds so you’re not duped on social media

 

 

Kurt’s key takeaways

Your Algorithm gives you a level of control over Instagram Reels that feels long overdue. Instead of guessing what the platform thinks you want, you can now see and adjust the topics shaping your feed in real time. That means fewer random videos and more content that reflects your current interests. This shift also points to a broader change as social platforms respond to frustration over algorithms that have long felt like a black box. I’ll continue tracking how Instagram expands these controls and what they mean for your privacy, safety and overall experience. For ongoing updates and real-world examples, you can also find more on Instagram at @kurtthecyberguy.

What topics do you plan to add or remove first with Your Algorithm? Let us know in the comments below. 

 

 

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