If you ever wanted to launch an online shop, but you’re not quite sure where to start, I get it. With all the website platforms that exist out there, it can feel rather daunting. But, whether you’re looking to start a side hustle or finally begin that passion project after retiring, I want you to understand how someone with no prior experience can easily create their own online presence. I’m here to help you launch a successful online site – like a shop, for example – one step at a time.
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How to set up your online shop on Wix: A beginner’s guide
Though there are many website builders out there — Squarespace, Shopify, Wordpress — there are only a few that do not specialize in online selling. And, within those, there are even fewer that make it easy to design, publish, manage your shop, and all the in-between things all-in-one, without having to implement other parties and platforms.
Our favorite? Wix. We’ve found that Wix is one of the best website builders for not just opening an online shop but also running it.
Here’s how you can do it in this step-by-step guide.
1) Create your online storefront
Your website design plays an important role in attracting and retaining customers. After all, although they say not to judge a book by its cover, many of us naturally do. One tip is to consider the intersection of form and function — how structure and design elements guide shoppers through their buying journey. The good news is that if you’re not great at design, Wix has you covered with a library of eCommerce templates to choose from.
Here are some tips:
- For a large product catalog: Opt for a template with pre-built product categories, deep search functionality, and clear navigation.
- For a small product catalog: Showcase your entire catalog on the homepage, making it easy for shoppers to find and select products.
- For single products: Focus on a quick buyer flow, emphasizing a straightforward purchase experience.
Then, in terms of colors, fonts, and all other design aspects, read up a little bit on color marketing to familiarize yourself with what will work for your brand and your store. If you haven’t done so already, have your logo and/or shop name clearly placed on your storefront.
Remember, strong product images and descriptions are essential. Use this opportunity to create built-in customer support, cross-selling features, and add social proof to pave the path to purchase.
Credit: Wix Support
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2) Create products & product options
Once your design is ready to go, start by adding your products to the store. Whether you’re selling physical items or digital downloads, consider the following:
- Physical products: These can be sold as one-time purchases or part of a subscription model.
- Digital products: Offer items like e-books, software, or image files.
- Product options: If your product comes in different sizes, colors, or materials, add variants so customers can choose their preferred option.
Don’t worry if you don’t have all of this figured out yet or if you only have one product to sell right now. You’ll need to start somewhere, and there’s no time like the present!
Remember to track inventory for each variant.
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3) Use categories to organize
If you do have multiple products or plan to add them later, you’ll want to group similar products into categories. This helps organize your catalog and allows customers to browse related items together., in addition to being able to easily search and filter through what they are looking for. In order to do this, follow these steps:
- Create categories: Set up categories like “Candles,” “Ceramics,” or any relevant groupings.
- Display categories on separate pages: Create the category, add products to it, and then use the Wix Editor to display them. You can also manually create a page linking to all your categories if needed.
4) Optimize product pages (& more)
After deciding which products to sell and categorizing those products, you’ll need to make it easy for your audience to find, read about, and see what those products are. Without getting a good description and visual of what they’ll be getting, they’ll be less likely to order from you. So, here’s what you’ll need to optimize those product pages:
- Product images: Use high-quality images and, if applicable, videos that showcase your items.
- Descriptions: Add clear and compelling descriptions that highlight benefits. Bonus points if they can be optimized for SEO (more on that later).
- Cross-selling: Suggest related products that customers can add to their cart to increase sales before they check out.
- Social proof: Display reviews and testimonials that attest to the quality of your product.
Additionally, you’ll want to add to your site:
- General information and contact info: Set your email address, location, language, and currency. It’s also a good idea to have a contact page and/or phone number and email on your website for additional questions or concerns.
- Customer support: Include FAQs so customers can get answers to common questions. Depending on the size of your store, consider adding a live chat so your customers can contact you to discuss an order if need be. If your site grows, you may need to hire a team or ticketing software for this.
Credit: Wix Support
5) Enter site settings
It’s super important to enable site settings to ensure your site functions smoothly. You can do this by entering essential details such as:
- Roles & Permissions: If you have employees or partners, manage their limited access to your site so no one accidentally deletes products or pages from your online store.
- Privacy policy: Outline how customer data is collected, used, stored, and protected. This builds trust with your visitors by ensuring them their personal information is safe and complies with legal requirements.
- Disclaimer: Provide a clear disclaimer to limit your liability regarding the information on your site. This is especially important for sites that provide advice, sell products, or offer services that may have varying results for different users.
- Security certificate: Obtain and install an SSL certificate to encrypt data transmitted between your site and its visitors. This ensures sensitive information, such as credit card details, is protected, boosting customer confidence and improving your site’s SEO ranking.
6) Shipping & delivery options
Having a site to showcase your products is the first step, but you also need to have a way to get those products to your customers in a timely and cost-efficient manner. This is the part that can make or break your customer base, as you’ll need to be able to create expectations for your users. This is another aspect that Wix can help you with.
Now, decide how to get your products to customers:
- Shipping: Ship products to customers using Wix’s flexible shipping rules.
- Local delivery: Hand-deliver to customers in your area.
- Pickup: Allow local customers to collect products from your physical locations.
7) Accept online payments
Now, how will your customers pay for those products? Be sure to set up secure payment gateways so customers can pay seamlessly and with multiple payment options. Wix supports various payment methods, including credit cards, PayPal, and more, and it’s easy to accept those payments directly through your site.
Credit: Wix Support
8) Optimize for search engines
In addition to making your product pages look snazzy, you’ll also want to take the time to optimize those pages – and other pages on your online shop – for SEO. What this means is that when someone searches for a specific product or type of store on a search engine, your site/product pages will be the ones that come up. People accomplish this by finding relevant search keywords that people are searching for, for example, “handmade necklaces of fruits” or “organic soaps online ship to Atlanta.”
This may require you to pay for an SEO research tool or hire an SEO specialist to help boost your visibility, ensuring your people can find you. Wix has SEO tools that can help you ensure you’re putting in all the keywords correctly, and you can also hire an SEO specialist directly through the site.
9) Promote your store
SEO is a way to organically lead customers to your store, but there are also other ways to spread the word with outbound marketing. You may have to put a little extra effort into this, but it can help increase your sales and, at the very least, raise awareness about your shop, which people can share with their own networks, spreading the word. Try to have an idea of where your audience is, though, before putting all your resources into all of these methods. Sometimes, just one is enough!
- Social media: Use social media platforms to share product updates, promotions, and behind-the-scenes content. You can also publish on social media directly from your Wix dashboard. You can also insert social icons onto your site to help visitors share products with their network.
- Email marketing: Build a subscriber list and send targeted emails. Sometimes, the best place to start is by contacting people that you already have in your network, as they may be thrilled at the idea of supporting your store! Wix allows you to import and add additional contacts and do all of your email marketing directly through their site. This includes email marketing automation, like sending an automated “thank you” email after someone purchases a product from your store.
- Paid advertising: Consider Google Ads or social media ads to give your products and site an extra boost. This is something — you guessed it — that Wix can do, too.
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10) Monitor & improve
Last but not least, running an online shop isn’t much different than running a brick-and-mortar shop, especially when it comes to monitoring your store’s performance, checking your inventory, etc. Wix has a lot of tools to help you regularly check your store’s performance:
- Analytics: Use Wix Analytics to track visitor behavior, conversion rates, and popular products. This can help you determine whether you need to add, improve, or remove any products on your site that aren’t serving you.
- Feedback: Listen to customer feedback and make necessary improvements. You can do this by encouraging visitors to write reviews on products or offering a discount if they submit a testimonial on a product they liked.
Enhance your eCommerce experience with Wix
Wix offers a comprehensive eCommerce solution that allows you to sell everywhere—online, in person, and across multiple channels with ease. With features like Wix POS, a branded mobile app, drop shipping, and more, you can adapt and scale your business effortlessly.
Gain complete control of your business by managing all your inventory, orders, and sales from one centralized Wix dashboard. Optimize your site traffic with built-in SEO tools, marketing automations, and ad campaigns. With a 99.98% uptime, your store can handle record traffic and sales. The ultimate goal is to ensure a seamless experience for your customers.
Join over 700,000 stores worldwide. Start selling online with your own website.
Kurt’s key takeaways
Launching an online shop might seem overwhelming at first, but with the right tools and guidance, it can be a smooth and rewarding process. Wix offers a comprehensive platform that simplifies everything from design to payment processing, making it easier for you to focus on what you love—selling your products. Remember, every successful store starts with a single step, so don’t hesitate to dive in and start building your dream shop today.
Now that you’ve learned how to set up your online shop using Wix, we’d love to hear from you! What challenges or successes have you experienced in your journey to launch an online store? Let us know in the comments below.
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