Tom Brady, Paris Hilton, Snoop Dogg, and Kendall Jenner change their names for AI

Tom Brady, Paris Hilton, Snoop Dogg, and Kendall Jenner change their names for AI

Mark Zuckerberg is signing on big name celebrities in hopes of Meta AI catching up with the likes of ChatGPT

by Alan Wallace

On September 27 and 28, Meta rolled out the red carpet at Meta Connect 2023, an event focused on the future of the metaverse, a shared virtual space where people can interact with each other and digital content. The big reveal was “Meta AI,” a new generative AI assistant powered by Meta’s own recipe of a large language model, Llama 2.

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Meta AI lets you chat with different AIs, each with their own personality and interests. They are original characters created by Meta’s AI team. You can ask them questions, get recommendations, or just have fun conversations with them.

Meta AI is continuously updated with new data from the web. These chatbots are able to access data from the internet via the Bing search engine.

Credit: Meta

 

MORE: HOW AI TOOLS COULD TURN INTO JOB KILLING MACHINES

Meta partners with celebs to create AI alter egos

Since Meta is trying to play catchup with ChatGPT, it hired a couple dozen big-name celebrities to be the look and voice of Meta’s new AI voice assistant. The celebs will embody the AI and play them.

These alter egos come with fresh pseudonyms that veer away from the celebs’ real names, aligning with their new chatbot gigs. Among the 28 AI Assistants whipped up by Meta, these are the ones that stood out with a sprinkle of stardom.

 

Kendall Jenner as Billie – The big sis

Credit: Meta

 

Snoop Dogg as Dungeon Master – The guide to games

Credit: Meta

 

Tom Brady as Bru – The sports brain

Credit: Meta

Naomi Osaka as Tamika – The manga master

Credit: Meta

Chris Paul as Perry – The golf guru

Credit: Meta

Paris Hilton as Amber – The detective

Credit: Meta

MORE: BEWARE OF BING CHAT AND ITS AI CONVERSATIONS THAT CAN LURE YOU INTO MALWARE TRAPS

 

So, you have Paris Hilton, a.k.a Amber, cracking whodunnits with users, and she isn’t shy about her tech geek side, and she’s made it public.

Credit: “X”

Snoop Dogg has previously shared his two cents on AI during a Milken Institute Global Conference panel, expressing both awe and concern towards this fast-paced tech evolution.

Credit: Meta

MORE: MEET THE WORLD’S FIRST AI MASSAGE ROBOT 

 

How to chat with Meta AI

Meta AI is already available in beta for some people in the U.S. and is coming to Ray-Ban Meta smart glasses and Quest 3. You can chat 1-on-1 or message in group chats. In order to start chatting with an AI, you’ll need to start a new chat in Instagram, Messenger, or WhatsApp and request early access to join the waitlist. Here’s how you request early access:

  • Open Messenger
  • Click the square “compose” box in the upper right-hand corner of your screen
  • Click the “AI chat” row to get early access
  • Request early access

Meta will let you know when you’re in.

There is a warning that pops up when you begin your AI chat that reads, “Messages are generated by AI. Some may be inaccurate or inappropriate”.  Imagine if you read a warning sign like that while waiting to see a doctor.  Does proclaiming AI results as potentially wrong and offensive ahead of time make it okay to produce shoddy results? 

 

Kurt’s key takeaways

In what could appear as desperation to make Meta AI relevant in a world that seems to have passed them by, Meta is hiring celebrities to be the face of AI. Notable celebrities like Tom Brady, Paris Hilton, Snoop Dogg, and Kendall Jenner have embraced their digital alter egos, marking this innovative stride towards enriching user engagement with AI. What this will mean for increased adoption of AI is yet to be seen.

What do you think about the future of AI? Does putting the face of a celeb on it make you more likely to embrace it?  Let us know by commenting below.

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